Organise work by customer problem
Instead of presenting every project as a gallery tile, group work around the problems customers recognise: poor drainage, an unusable slope, a neglected garden or a need for lower-maintenance planting. This makes the portfolio easier to browse with intent.
Add the decisions behind the result
Explain what constraints shaped the design, what materials were selected and how the team approached access, drainage or maintenance. Short, specific notes make a project feel real and show expertise without turning the page into a technical report.
Use photographs as evidence
A few well-chosen images with captions are more useful than a large wall of nearly identical shots. Include the starting condition, important details and the finished space, and make sure the images are clear on smaller screens.
Help people understand the first conversation
A landscaping enquiry may begin with ideas rather than a precise specification. Explain what information is useful, whether site visits are available and how the process moves from initial conversation to design, quotation and installation.